Introduction Fundraising Toolkit
Now in its fourth year, Holiday Cheer has grown to become one of the biggest fundraisers of the year for CHEER San Francisco + the CHEER For Life Foundation. It’s an exciting end-of-year giving campaign where everyone in the entire CHEER community – performers, production, board members, alumni – tap into the power of their networks to raise money on behalf of the organization and our beneficiaries.
Running from mid-November though the holiday season, Holiday Cheer is an incredible way to extend our fundraising efforts through the part of the year where CHEER is otherwise pretty quiet. It’s easy to get involved: simply create a fundraising page and get the word out to friends, family and coworkers. (No stunts or buckets required this time!)
In previous years we’ve raised over $16,000—and there’s no question we can do that and more this year. But a coordinated effort is required to maximize results and ensure success. We want to encourage fundraisers, help spread the word and create a lot of momentum behind the campaign to make 2018 the best year yet.
This guide will help give you an overview of the campaign, introduce you to the work our beneficiary does in the community and provide you with the tools you need for easy and effective fundraising. Let's go!
How does it work?
Create a fundraising page to join the campaign. Be sure to sign up with your assigned team to ensure your contributions are counted towards their total. Give yourself a big fundraising goal—go for it!
Tap your network and ask friends, family members and colleagues for donations to help raise funds for the Cheer For Life Fund. Need ideas? We've collected lots of example emails, posts and stories in this guide to help get your fundraising juices flowing!
Keep at it. Keep reaching out and encouraging your network to participate – share stories of the work donations go to support and let people know why it matters to you. Every contribution helps; you'll be surprised how easy it can be to hit your goals!
November 13 — Holiday Cheer officially begins!
November 27 — Giving Tuesday fundraising push!
All December — Hit those networks!
Jan 3 — Finish strong!
Prizes + Incentives
Raise $250 = 1 Paid Event Credit
Raise $500 = $25 Credit
Raise $750 = $50 Credit
Raise $1000 = $100 Credit
We'll also have prizes for the top individual fundraisers, as well as an exciting prize for the top team! We'll give more details as the campaign gets going — so start getting those dollars and go for the gold, people!
Captain: Brian Day
Captain: Rebecca Platoni
The most important thing you can do to help us have a successful campaign is spread the word. It's easy: share early, share wide and share often! You'll be surprised how many people are thrilled and excited to contribute to your cause – but they've got to know about it to do it.
Here are some simple ways you can get started and reel in those donations:
Send emails to your friends and family. Let them know about the campaign, explain the cause we're supporting and ask them to help out. You'll be surprised who donates that you might not have expected – so be sure out include extended family, old coworkers, etc.
Post to Facebook / Twitter / Snapchat / Instagram. Let your adoring fans and followers know how they can contribute. Share posts, updates and stories of the impact their donation can make.
Donate to your own page to get things started. Even a small donation can help encourage others and demonstrate your own commitment to the cause. Donate $10 or $25 to start the ball rolling.
Keep people updated. While you don't need to overdo it, think about how you can keep up a cadence of posts and emails through the end of the year. It's a busy time for everyone – so often a reminder or new post means your ask is top of mind for your supporters.
Have fun! This is a simple way for us to raise money for an incredible cause, and it's also a great opportunity to let people know just why charitable cheerleading rocks! Show off that magnetic spirit and watch the donations flood in.
Below you'll find a bunch of example posts, emails, images and facts that you can use when reaching out. Just be sure to include the lilnk to your personal fundraising page whenever you get the word out!
Edgewood Center For Children & Families
Funds raised for the Holiday Cheer campaign go to the CHEER For Life Fund, which makes grants to organizations doing important work on the ground with at-risk members of our community living with life-challenging conditions. A perfect example is our primary beneficiary this year: Edgewood Center for Children & Families.
CHEER for Life Foundation has named Edgewood Center for Children and Families as its primary beneficiary for 2018-19. Edgewood is a leading nonprofit provider of LGBTQ+-friendly behavioral health, family support, and educational services – touching the lives of thousands of at-risk children, youth, and families facing life-challenging mental health conditions brought on by trauma, abuse and/or neglect.
In particular, CHEER is working to support Edgewood’s Crisis Stabilization Unit—a 24/7 resource that is the first line of defense for at-risk children and youth experiencing an acute psychiatric crisis, e.g. attempted suicide, depression, anxiety, or PTSD. Their nursing and clinical staff provide critical support and triage whenever needed, avoiding the need for these young people to face crowded ERs and psychiatric hospitalizations when getting them back to their families is instead possible with the right care. Since opening in 2014, the Crisis Stabilization Unit has served 1,625 youth with up to 16% of them being LGBTQ+ youth who often would have nowhere else to turn when facing a mental health crisis. Last year Edgewood as a whole served more than 100 trans youth with programs designed to make LGBTQ+ individuals feel welcome and to address their unique needs.
Social Media Posts
Add your link, a picture — and share!
Facebook / LinkedIn
'Tis the season to give back! As you're shopping for gifts online, please consider taking a few minutes to donate $10, $20, or $50 to @cheersanfrancisco's Cheer for Life Foundation: [LINK]. It's not too late to get on Santa's nice list this year!
Any amount is greatly appreciated and supports our beneficiaries – like @EdgewoodCenter: touching the lives of thousands of at-risk children, youth, and families facing life-challenging mental health conditions.
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Help spread some holiday cheer this year by donating to @cheersanfrancisco's 4th annual Holiday Cheer Campaign! All donations will go to the Cheer For Life Fund, which supports organizations that provide services to people facing life-threatening challenges – like @EdgewoodCenter! Any donation amount is greatly appreciated: [LINK]
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A $10, $25, $50 (or more!) donation may not seem like much, but to our friends at @EdgewoodCenter your donation will make a world of difference in the lives of thousands of at-risk children, youth, and families. [LINK]
Thank you from the bottom of my little cheer heart!
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Founded in 1851, @EdgewoodCenter is a leading nonprofit provider of LGBTQ+-friendly behavioral health, family support, and educational services – touching the lives of thousands of at-risk children, youth, and families facing life-challenging mental health conditions brought on by trauma, abuse and/or neglect.
Support Edgewood by donating to @cheersanfrancisco’s Cheer For Life Foundation! Learn more about our Holiday Cheer campaign: [LINK]
.@cheersf’s #HolidayCheer Campaign is in full swing! Support the CHEER For Life Fund this holiday season: [LINK] #cheerforlife #cheerity
'Tis the season to give back: support incredible organizations like @EdgewoodCenter through @cheersf's #HolidayCheer Campaign! [LINK] #cheerity #cheerforlife
Get on Santa’s nice list this year by supporting @cheersf’s #HolidayCheer Campaign: [LINK] @shantiprojectsf #cheerity #cheerforlife
Proceeds from @cheersf’s 4th annual #HolidayCheer Campaign will benefit community organizations like @EdgewoodCenter. Learn more: [LINK] #cheerity #cheerforlife
Get on Santa’s nice list this year by supporting @cheersf’s #HolidayCheer Campaign: [LINK] #cheerity #cheerforlife
.@cheersf’s 4th annual #HolidayCheer Campaign is in full swing. Learn more about how you can support the Cheer For Life Fund: [LINK]
Give a little holiday spirit to the Cheer For Life Foundation! Support @cheersf’s #HolidayCheer Campaign: [LINK]
Customize and send away!
Hi Friends + Family,
Help me spread some holiday cheer this year by donating to CHEER San Francisco's fourth annual Holiday Cheer Campaign!
All funds raised go to support our philanthropic mission: raising spirits, awareness and funds to support organizations providing critical services to at-risk members of our communities.
Our primary beneficiary this year is Edgewood Center for Children & Families — an organization here in the Bay Area that touches the lives of thousands of at-risk children, youth, and families facing life-challenging mental health conditions brought on by trauma, abuse and/or neglect.
I've committed to raising $1,000 for the Cheer For Life Fund, which will go to create a first line of defense for the children Edgewood serves. Please join me in helping support the important work of community organizations like this by making a donation to my page — it's quick, secure and tax-deductible:
Thanks again for your support!
Use these in social media posts or emails.
Need help setting up your page or asking for donations? Reach out to your team captains and they'll he happy to help you out.