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            Introduction                 The Shanti Project                 Fundraising Toolkit


Get ready for the second annual Holiday Cheer — our end-of-year giving campaign where the entire CHEER For Life community taps into the power of their networks to raise money for the CHEER For Life Fund. Across three fundraising teams, we'll be spreading the word and asking friends + family for donations to support our beneficiary, The Shanti Project.

This guide will help give you an overview of the campaign, introduce you to the work our beneficiary does in the community and provide you with the tools you need for easy and effective fundraising. Let's go!

How does it work?

  1. Create a fundraising page to join the campaign. Be sure to sign up with your assigned team to ensure your contributions are counted towards their total. Give yourself a big fundraising goal – go for it!

  2. Tap your network and ask friends, family members and colleagues for donations to help raise funds for The Shanti Project. Need ideas? We've collected lots of example emails, posts and stories in this guide to help get your fundraising juices flowing!

  3. Keep at it. Keep reaching out and encouraging your network to participate – share stories of the work donations go to support and let people know why it matters to you. Every contribution helps; you'll be surprised how easy it can be to hit your goals!

Key Dates

  • November 15 — Holiday Cheer officially begins!
  • November 29 — Giving Tuesday fundraising push!
  • All December — Hit those networks!
  • December 31 — Finish strong!
  • January 7 — Celebrate at the Holiday Cheer Party!

 

Fundraising Teams

Jingle All The Gays

Jingle All The Gays

North Pole Dancers

North Pole Dancers

Stocking Stuffers

Stocking Stuffers


The Shanti Project

Funds raised during Holiday Cheer will benefit The Shanti Project: a San Francisco-based non-profit that seeks to improve quality of life for persons living with life-threatening or chronic illnesses such as cancer, Hepatitis C and HIV/AIDS. Through volunteer-based emotional and practical support Shanti ensures their clients remain in treatment and emerge from isolation, improving their health outcomes. Most of their clients are low-income, marginalized and underserved — making Shanti's services a critical part of their fragile safety net. Our donations will help The Shanti Project as they deliver these services to thousands of members within the community each year.

About Their Programs

  • HIV & Hep C Services Program provides care navigation, peer advocacy, a drop-in center, support groups, women’s services, and an activities desk with free tickets to local events; the program also offers Learning Immune Enhancement Functioning (L.I.F.E.) Interventions, which include our multi-week L.I.F.E. Workshops that help people living with HIV to self-manage their health. The program encourages a continuity of HIV treatment and care through the provision of compassionate based support to at-risk, underserved HIV positive communities.
  • Margot Murphy Women’s Cancer Program reduces the obstacles faced by cancer patients by providing a continuum of tailored services that address their physical, emotional, psychosocial, educational, and support needs. Clients are primarily low-income and medically underserved, the majority of whom require services in Spanish, Cantonese, Mandarin, Taishanese, or Russian. Our cancer support services also include Jeffrey’s Place, a gay/bi/queer support group for men with cancer and cancer survivors.
  • Pets Are Wonderful Support (PAWS) provides comprehensive support services for animal companions – including a pet food and supply bank, access to subsidized vet services, dog walking, in-home cat care, transportation to vet appointments and emergency pet foster care. All PAWS services have been designed to reduce the cost of having a pet, thereby ensuring that our clients can maintain the love and companionship of their animals.
  • Volunteer Services Program trains volunteers to provide emotional support and practical assistance to individuals living with life-threatening illnesses, using the internationally recognized Shanti Model of Peer Support™. Volunteers serve clients through one-on-one client/volunteer matches, our drop-in center, our activities desk, and by offering workshops and classes.
  • Community Support Program provides management, evaluation, policy analysis, needs assessment, administrative support, and training to council members of the San Francisco Eligible Metropolitan Area HIV Community Planning Council.  This body oversees use of over 20 million dollars in Ryan White Part A, CDC HIV Prevention, and local General Fund dollars.
  • PACT (Peer Advocate Care Team) Program represents our newest collaboration and an important expansion of Shanti’s work to serving people living in chronic conditions of poverty and marginalization. We have partnered with Bridge Housing, Corp. and HOPE SF to support the revitalization of the Potrero Hill public housing site by bringing critical care navigation and emotional and practical support to residents as they prepare for their homes to be rebuilt and their communities widened.

You can learn more about The Shanti Project on their website.


Fundraising Toolkit

The most important thing you can do to help us have a successful campaign is spread the word. It's easy: share early, share wide and share often! You'll be surprised how many people are thrilled and excited to contribute to your cause – but they've got to know about it to do it.

Here are some simple ways you can get started and reel in those donations:

  • Send emails to your friends and family. Let them know about the campaign, explain the cause we're supporting and ask them to help out. You'll be surprised who donates that you might not have expected – so be sure out include extended family, old coworkers, etc.
  • Post to Facebook / Twitter / Snapchat / Instagram. Let your adoring fans and followers know how they can contribute. Share posts, updates and stories of the impact their donation can make.
  • Donate to your own page to get things started. Even a small donation can help encourage others and demonstrate your own commitment to the cause. Donate $10 or $25 to start the ball rolling.
  • Keep people updated. While you don't need to overdo it, think about how you can keep up a cadence of posts and emails through the end of the year. It's a busy time for everyone – so often a reminder or new post means your ask is top of mind for your supporters.
  • Have fun! This is a simple way for us to raise money for an incredible cause, and it's also a great opportunity to let people know just why charitable cheerleading rocks! Show off that magnetic spirit and watch the donations flood in.

Below you'll find a bunch of example posts, emails, images and facts that you can use when reaching out. Just be sure to include the lilnk to your personal fundraising page whenever you get the word out!


Social Media Posts

Add your link, a picture — and share!

Facebook / LinkedIn

'Tis the season to give back! As you're shopping for gifts online, please consider taking a few minutes to donate $10, $20, or $50 to @cheersanfrancisco's Cheer for Life Foundation: [LINK]. It's not too late to get on Santa's nice list this year!

Any amount is greatly appreciated and supports @ShantiProject! Founded in 1974, Shanti exists to enhance the health, quality of life and well-being of people with terminal, life-threatening or disabling illnesses or conditions.

* * *

Help spread some holiday cheer this year by donating to @cheersanfrancisco's 2nd annual Holiday Cheer Campaign! All donations will go to the Cheer For Life Foundation, which supports organizations that provide services to people facing life-threatening challenges, like @shantiproject! Any donation amount is greatly appreciated: [LINK]

* * *

A $10, $25, $50 (or more!) donation may not seem like much, but to our friends at @shantiproject your donation will make a world of difference and help thousands of people. [LINK]

Thank you from the bottom of my little cheer heart!

* * *

Founded in 1974 by Dr. Charles Garfield, @shantiproject has been at the forefront of a growing national movement to enhance the quality of life for persons living with life-threatening or chronic illnesses by providing volunteer-based emotional and practical support.

Support Shanti by donating to @cheersanfrancisco’s Cheer For Life Foundation! Learn more about our Holiday Cheer campaign: [LINK]

Twitter

.@cheersf’s #HolidayCheer Campaign is in full swing! Support @shantiprojectsf this holiday season: [LINK] #cheerforlife #cheerity

'Tis the season to give back—Support @shantiprojectsf through @cheersf's #HolidayCheer Campaign! [LINK] #cheerity #cheerforlife

Get on Santa’s nice list this year by supporting @cheersf’s #HolidayCheer Campaign: [LINK] @shantiprojectsf #cheerity #cheerforlife

Proceeds from @cheersf’s 2nd annual #HolidayCheer Campaign will benefit @shantiprojectsf! Learn more: [LINK] #cheerity #cheerforlife

Get on Santa’s nice list this year by supporting @cheersf’s #HolidayCheer Campaign: [LINK] @shantiprojectsf #cheerity #cheerforlife

.@cheersf’s 2nd annual #HolidayCheer Campaign is in full swing. Learn more about how you can support @shantiprojectsf: [LINK]

Give a little holiday spirit to the Cheer For Life Foundation! Support @cheersf’s #HolidayCheer Campaign: [LINK] @shantiprojectsf


Emails

Customize and send away!

Hi Friends + Family,

Help me spread some holiday cheer this year by donating to CHEER San Francisco's second annual Holiday Cheer Campaign! 

This year we're raising funds to support The Shanti Project — an incredible organization that enhances the quality of life for individuals living with life-threatening or chronic illnesses such as cancer, Hepatitis C and HIV/AIDS.

Through volunteer-based emotional and practical support Shanti ensures their clients remain in treatment and emerge from isolation, improving their health outcomes. Most of their clients are low-income, marginalized and underserved — making Shanti's services a critical part of their fragile safety net.

I've committed to raising $1,000 for The Shanti Project which will provide 135 hours of practical support to 15 homebound and isolated clients. Please join me in helping support this important work by making a donation to my page — it's quick, secure and tax-deductible:

[LINK]

Thanks again for your support!

— NAME


Images

Use these in social media posts or emails.


Questions?

Need help setting up your page or asking for donations? Reach out to your team captains and they'll he happy to help you out.